Guest Article: Using Video to help writers sell their upcoming book

My friend, Pam Butler, owner of Life Reflections, LLC is a  professional video producer. Writers do not always realize the importance of being noticed while you are writing your book. I asked Pam to share her top 10 ways for how writers to use video to benefit their book.

10 Ways For Writers To Use Video To Benefit Their Upcoming Book.
By Pam Butler
Recently I attended two different seminars, the first was on using social media and the
second was on using video and multimedia. As a video producer, I combine these two
elements to help my clients leverage their online exposure. Below are ten ways video
can help writers with their upcoming book to enhance the readership.

1) A video trailer can create buzz about your upcoming book. Think about the last
time you saw a great movie trailer. It persuaded you to think about going to that
movie. A video trailer about a book can accomplish the same thing. Combine special
effects, a short interview, music, and graphics to persuade your audience. Create
anticipation and start some buzz about your upcoming book.

2) Video tape a 30 second commercial, aka an elevator pitch. This is commonly used
in networking. However, it can be an effective way to promote yourself and your
book.

3) A video can help to brand yourself then, uploaded toYoutube.com, the second largestsearch engine. Youtube can help drive traffic to your web site.

4) Every web site home page should have a video promoting your business or yourself.

5) A video can be embedded into a press release then emailed to the media.

6) Create cross promotion by uploading a video to Facebook and Twitter. Social media
has created a fundamental shift in the way we communicate.

7) A video can help maximize visibility among your target audience.

8) A video can assist you in taking advantage of a large audience because you can utilize online tools.

9) A video can help generate buzz, in-bound links, and web site traffic.

10) You can create a video invitation to local book stores to promote the launch of your book.

Using video in the ways listed above will allow your potential readers to
connect better with you as a writer and author.
Thanks Pam for these great ways for writers to use video to help create exposure for writers to gain attention for their books.